Our mission is to encourage positive change and promote good health by providing safe and effective beauty + personal care products.

OUR CLEAN BEAUTY PROMISE

We promise you that all products are tested by us first to ensure exceptional quality, contain high performing ingredients that deliver results, are free of harmful ingredients and toxic chemicals (that means no parabens, synthetic fragrance, PEGS, Glycols, or formaldehydes), we work with founders who are just as passionate about safe cosmetics as we are, and we don't accept products that harm animals. 

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Our Approval Process


  1. Seek out the best, most effective products

  2. Ingredient Review and Cruelty Free Guarantee (see our black list)

  3. Product Testing

  4. Brand story: We aim to work with brand founders who are just as passionate about clean beauty as we are.

  5. Educate and share with our staff + community

 

Vision

To be a leader in the Clean Beauty movement, helping consumers make smart choices + live healthy lives. 

Mission

To encourage positive change and promote good health by providing safe + effective beauty products.

Purpose

To make the use of safe cosmetics the standard, not an alternative.

Values

Empowerment, Education, Authenticity, Healthy Living.

 
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Clean Beauty Commandments


  1. Your skincare is just as important as what you eat

  2. Self care isn’t selfish, it’s necessary

  3. Do your best until you know better. When you know better, do better

  4. Use non-toxic products

  5. Listen to your gut

  6. Make time for simple daily practices that support your wellbeing

  7. Bio-Individuality everything

  8. Food is medicine (and, so is natural beauty)

  9. Nuture your mind, body and spirit equally

  10. You deserve it

Clean Beauty Black List

You won’t find any of these ingredients in any of the products you take off the shelf at our store. Take the guessing game out of your shopping process and trust our carefully curated selection of clean beauty products. Beauty is one of the most unregulated industries in the United States. On average, women are exposed to 168 chemical ingredients every day! It’s in your hands to make sure what you are putting on your body everyday is non-toxic. Don’t worry, we are here to eliminate the guesswork.

triclosan
triclocarban
coal tar
mineral oils
aminomethyl propanol
sodium lauryl sulfate
benzalkonium
chloride
formaldehyde
synthetic fragrances
dioxane
mercury
ethanolamines
butoxyethanol
hydroquinone
ethylenediaminetetraacetic acid
placenta extract resorcinol
butylated hydroxyanisole
chemical aluminum compounds
sunscreens
phenoxyethanol
sodium lauroyl
sarcosinate
toluene
methylisothiazolinone
nanoparticles

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